After a decade of testing gear in the wild — wherever and whenever they could find the right terrain — the team at Rhino USA is done borrowing the real world. They're building their own.
RhinoWorld is a 182-acre adventure campus being built by Rhino USA in Del Valle, Texas, just outside Austin. The campus includes an innovation lab, over 8 miles of off-road proving grounds with at least 15 obstacles across varied terrain, a content studio, welcome center, concept retail space, campground, RV sites, an outdoor shooting and archery range, and a real-world training ground for first responders and disaster recovery organizations.
RhinoWorld is not currently open to the public. Broader community access is part of the long-term vision. Follow the build on Rhino USA's YouTube channel.
Rhino USA — a family-built brand behind some of the most trusted truck, towing, and off-road adventure gear on the market — has announced the development of RhinoWorld™. It's part innovation lab, part proving ground, part experience center. And it's unlike anything else in the industry.
The story starts, like most things at Rhino USA, outdoors. The Repic family relocated headquarters from Southern California to Austin and found that Texas offered something SoCal couldn't: space. Wide-open, rugged, varied terrain that actually tests recovery straps, tow hitches, and off-road accessories the way customers depend on them.
What's Inside RhinoWorld: The Full Campus Breakdown
A full prototyping and testing shop where Rhino USA gear is developed and stress-tested before it ever reaches a customer. Products get built, then beaten, in the same place.
Over 8 miles of purpose-built trail — creek crossings, technical climbs, tilt challenges — across varied Texas terrain. At least 15 distinct obstacles designed to push gear to its limits.
A dedicated studio for capturing gear in the field conditions it was actually built for — not a white-backdrop photo set.
An immersive retail and live experience space where customers can get hands-on with the full product lineup in the environment it was designed for.
Overnight stays built into the campus footprint — because the people who use this gear don't punch out at 5pm.
Part of a broader commitment to building a campus that serves the full spectrum of the outdoor and adventure community.
RhinoWorld will serve as a real-world training facility for first responders and disaster recovery organizations — teaching teams the best techniques for using recovery equipment to clear debris and vehicles in crisis situations. It's the part of the mission that goes beyond selling gear.
"We spent years testing our gear in the real world whenever and wherever we could. Now we're building the real world we always needed. RhinoWorld is where we can beat the hell out of our gear so you know it won't fail you when you need it most."
— Ted Repic, CEO, Rhino USAHow Rhino USA Built RhinoWorld: A Decade in the Making
Rhino USA started the way a lot of great companies do — scrappy, personal, and fueled by belief in the product. Cameron Repic co-founded the company at 19 with a gap in the market and a pickup truck. His brother Dylan jumped in with his high school savings. Their dad Ted came on as CEO to guide growth, and their uncle Ray — a Fortune 500 technology leader — joined later as COO to help scale the operation.
What followed was a decade of growth that now serves millions of customers through rhinousainc.com and major national retailers across the United States, Canada, and South America. Every product is backed by a lifetime guarantee, and the brand has built a reputation on actually making things right when something goes wrong.
"Ten years later, we're serving millions of customers and building an adventure campus. RhinoWorld is what a decade of showing up and caring about the product looks like."
— Cameron Repic, Co-Founder, Rhino USAWhen Will RhinoWorld Open?
RhinoWorld is not yet open to the public — the proving grounds will first serve Rhino USA's internal development and testing needs. But broader community access is part of the long-term vision, and the campus is being built with that future in mind.
For a brand that's always put real-world performance above everything else, building a campus dedicated to exactly that feels less like an expansion — and more like coming home.
Every product Rhino USA builds will be developed, tested, and proven at RhinoWorld before it reaches your rig. That's the point. The proving grounds aren't a marketing asset — they're the new standard for how Rhino USA signs off on gear. Backed by a lifetime warranty, no runaround, no fine print.
Shop All Rhino USA Gear →Frequently Asked Questions About RhinoWorld
RhinoWorld is a first-of-its-kind 182-acre adventure campus being built by Rhino USA in Del Valle, Texas, just outside Austin. It serves as Rhino USA's innovation lab, product proving ground, hands-on education center, immersive retail space, and real-world training ground for first responders.
RhinoWorld is located in Del Valle, Texas — just outside Austin, TX.
Not yet. The proving grounds will first serve Rhino USA's internal product development and testing needs. Broader community and public access is part of the long-term vision for the campus.
RhinoWorld is built by Rhino USA — a family-owned adventure gear company founded by Ted, Cameron, and Dylan Repic. The company is headquartered in Austin, Texas, and makes truck, towing, and off-road gear backed by a lifetime guarantee.
RhinoWorld spans 182 acres with over 8 miles of proving grounds and at least 15 distinct off-road obstacles including creek crossings, technical trails, and tilt challenges.